Born in 1930 in the foot hills of Randolph County, Alabama, Lamon Luther Wilson is a farmer, a mechanic and a carpenter. With his hands he provides for his family. During those days, working with your hands was a part of survival and economic stability. If the sun is up during the summer months, he is found in his garden. He shares his excess crops with his community, making sure everyone has the freshest produce. His hands are callused but you wouldn't know it on Sunday behind his perfectly pressed suit. Lamon Luther is a rugged gentleman.  

Lamon Luther, the company, was born as a tribute to a dying generation of craftsmen.  

Story Written By Emanuella Grinberg, CNN

(CNN) -- Sometimes, it pays to eavesdrop on the next table over at lunch. That's how Brian Preston learned about the homeless people living in the woods around his suburban Georgia community.

Today, some of those men have jobs and homes thanks to Preston, in a business collaboration that's not only producing expertly crafted furniture but restoring hope.

Maybe it's because feel-good stories are hard to come by that the tale of Preston's carpentry outfit, Lamon Luther, has struck a nerve, earning a standing ovation last week from the audience at TEDxAtlanta, a series of independently organized talks modeled after the original TED conference.

Turns out that what they needed were some tools and a chance, Preston, 31, told the audience. In return, they're helping keep alive a tradition of American craftsmanship that seems to be disappearing with each generation through Lamon Luther, which is named for Preston's grandfather, a farmer and carpenter from Georgia.

It might not have happened if Preston hadn't overheard a conversation in 2009 in a restaurant in his hometown of Douglasville, Georgia, about "the village in the woods." Intrigued, he went to see for himself and discovered a makeshift camp where people lived in tents and shared firewood, propane and food that was stored in a hole in the ground. Some had recently left jail; others were builders and craftsmen who had fallen on hard times after the housing crisis of 2007 gutted the construction industry.

Photos: 'Down and Out in the South'

Brian Preston, in plaid, and Lamon Luther employees Jeffery Hanson, Scott Miller and Roger Anthony Curtis.
Brian Preston, in plaid, and Lamon Luther employees Jeffery Hanson, Scott Miller and Roger Anthony Curtis.

Preston, a married father of two, wanted to help. It hadn't been that long since his family had experienced rough financial times after losing their residential development business in the housing crisis. He and his wife sold most of their belongings so they could downsize to an apartment and start over. The more he got to know the men in the woods and learned about how they'd landed there, the more he felt he had narrowly avoided a similar fate, he says.

"I remembered calling and begging mortgage companies to help us out and wondering how we were going to put gas in the car," he said. "I knew how easy it was to fall into that. Potentially, we're all just a few steps away from it."

Watch the TEDxAtlanta talk

He began making regular visits to the camp with loads of firewood, propane and other supplies to be divvied up among the residents. But his donations didn't seem to do much to improve the long-term prospects of the men who lived there, Preston said.

Frustrated that he was enabling their destitution, he asked how he could help.

The answer was simple, one man said: They needed jobs. They had no addresses, no cell phones and no licenses.

"'No one will hire us,'" Preston's friend, Mitch, told him.

It didn't take long for Preston to figure out how he could help in a way that would change his fortune as well. By this time, Preston had a "safe" job as creative director of a New Age church designing graphics and doing photography, he said. But he was a craftsman at heart and felt a piece of himself was missing. If a story was ever written about Preston's life at that point, "no one would want to read it," he said.

With the help of his wife and her addiction to Pinterest, the online pinboard for sharing decor and design inspiration, he'd returned to carpentry on the weekends, he told the audience. He began selling his work on Craigslist and demand grew steadily to the point where Preston wondered how he could transform his weekend hobby into a full-time job. Then, it hit him.

On January 1, he picked up Roger Anthony Curtis, who goes by "TC," from the camp and brought him to a workshop to see whether his carpentry chops were up to snuff after years of wandering around Florida and Georgia homeless. Preston was pleasantly surprised by what he saw and eventually hired two more men from the camp and another who was living in a trailer.

Finally, Preston was seeing the change he'd hoped for. Soon, Curtis had saved up enough money to move out of the woods and into a group home, where he doesn't have to worry about the weather, leaky tents or where his next meal will come from, the 52-year-old carpenter said.

"I'm grateful for being able to meet new people and associate with people instead of hiding from them," said Curtis, who lived in the woods for eight months before moving out in the spring. "It's great being able to buy the things that I need, go places I wanna go to and I just enjoy working with my hands again."

Scott Miller, who was the de facto leader of the camp, had earned enough money to move into a group home after just one month working for Preston."

Lamon Luther is about keeping this art alive, building hope and creating opportunity for homeless carpenters. We achieve this by putting tools in their hands, and building the finest handcrafted furniture in the world. Each piece carries the blood, sweat and tears of our carpenters and a story of hope and opportunity.